Netanium - Marketing Innovation

Wednesday, April 19, 2006

Article on Trade Secrets

I just had a short article published in Peter Kusterer's NvestNtech newsletter on trade secrets as a way to protect innovation in your company. I think that trade secrets (as opposed to patents) are an often overlooked and underutilized method of intellectually property protection, particularly for business methods. Here's a link to the full article on my website: Trade Secrets Article

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